The importance of style in a professional translation

Do you find professional translation expensive? Do you rely on automatic translators because you think the basic meaning is conveyed?

Many of us have, at some point, used an online translator or asked a bilingual friend to understand a sentence or text. However, using the same approach for translating professional content can severely damage your company’s reputation. Investing in professional translation services is essential to maintaining your brand’s integrity across different languages.

Why does the translation style make a difference?

Surely the writing style of your company’s content manages to transmit all its corporate value and the words draw the image you want to convey. But what happens on a day-to-day basis when you have to translate various types of professional content into one or more languages?

The translation style preserves and adapts the spirit of the corporate communication to the target language(s). And this can only be achieved with a professional translation.

Machine translators translate the words in text boxes without considering the message as a whole. Ideally, you should have at your disposal a professional translation agency with the necessary skills to translate in the right style, taking into account linguistic turns, ambiguous meanings and, in many cases, company-specific terminology.

A professional translator pays attention to the context to correctly interpret the message of the content and convey its intention.

Translation style defines your international presence

Translation style demands creativity and rigorousness equally to achieve linguistic coherence in all the content of the same company, even if they have very different purposes.

A business may need to translate content as diverse as contracts, legal texts, manuals, advertising texts, marketing campaigns, balance sheets or internal guides, among others. And, although each one of them has its particularities depending on the objective, all of them must keep the same consistent line with the corporate language and style.

The talent and experience of a professional translator prepares him/her to adapt to the characteristics of each text without forgetting the following factors:

 

  • Company brand. The professional translator is supported by appropriate solutions (translation memories, glossaries and terminology guides) to ensure that the company’s image is not devalued in international markets.

 

  • Originality of the text. Translated content reaches every audience by conveying the same idea as the original content.

 

  • Target culture. The user of the translated message perceives the content as if it had been written in their own language, with the variants and nuances of each language.

 

The style is recognizable in all languages and adds personality, regardless of the type of content. When you rely on a professional translation company, you are investing in a good international image for your company.

 

The Risks of Poor Translation

In today’s globalized world, even small translation mistakes can have major consequences. Imagine a poorly translated marketing campaign that uses culturally inappropriate language, or a product manual that is confusing due to unclear instructions. These types of errors could not only frustrate your audience but also cause you to lose potential business.

In sectors like legal or medical translation, a single mistranslation can lead to severe consequences, such as legal liabilities or misunderstandings in critical health information. Only professional translation services, provided by experts who understand the context, industry, and language, can ensure that such risks are mitigated.

The Value of Professional Translation Services

Ultimately, relying on a professional translation company is not just an expense—it’s an investment in your company’s global image and success. By working with a team of experienced translators who specialize in various fields, you ensure that your brand’s voice remains consistent, accurate, and professional in all languages.

In a competitive global marketplace, professional translation allows you to engage effectively with international audiences, build trust, and ensure that your content reflects the high standards of your brand. With the right translation service, your company can expand into new markets confidently, knowing that your message will resonate across borders.

Others news...