{"id":7657,"date":"2024-01-29T14:50:36","date_gmt":"2024-01-29T13:50:36","guid":{"rendered":"https:\/\/linguaserve.com\/?p=7657"},"modified":"2025-06-18T11:52:17","modified_gmt":"2025-06-18T09:52:17","slug":"copywriting-in-translation-and-transcreation","status":"publish","type":"post","link":"https:\/\/linguaserve.com\/en\/copywriting-in-translation-and-transcreation\/","title":{"rendered":"The role of copywriting in translation and transcreation services"},"content":{"rendered":"

The\u00a0word\u00a0copywriting<\/em><\/a><\/span>\u00a0can be defined in several different ways, although all of them can be summarized by its goal:\u00a0persuading to sell<\/strong>.<\/p>\n

The need for differentiation is the essence of copywriting. In an increasingly globalized world full of competitors, you need to stand out, and copywriting is the tool that helps you do just that.<\/p>\n

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What is the purpose of copywriting?<\/h2>\n

Not everything goes when it comes to writing texts that a company uses to lead a particular audience towards a specific action.<\/p>\n

First, the\u00a0marketing department<\/strong>\u00a0profiles the target audience, searches for the right keywords to “persuade” the search engine algorithms and establishes the logistics to be followed.<\/p>\n

With all this, the copywriter must find the\u00a0words to persuade and turn the whole strategy into results<\/strong>. Doing that requires responding to the customer’s needs.<\/p>\n

As an example, here are two quotes from famous copywriters:<\/p>\n

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