{"id":7620,"date":"2024-01-25T15:59:12","date_gmt":"2024-01-25T14:59:12","guid":{"rendered":"https:\/\/linguaserve.com\/?p=7620"},"modified":"2025-06-18T13:25:16","modified_gmt":"2025-06-18T11:25:16","slug":"style-in-professional-translation","status":"publish","type":"post","link":"https:\/\/linguaserve.com\/en\/style-in-professional-translation\/","title":{"rendered":"The importance of style in a professional translation"},"content":{"rendered":"

Do you find\u00a0professional translation<\/strong>\u00a0expensive? Do you rely on automatic translators because you think the basic meaning is conveyed?<\/p>\n

Many of us have, at some point, used an online translator or asked a bilingual friend to understand a sentence or text. However, using the same approach for translating professional content can severely damage your company’s reputation. Investing in professional translation<\/strong> services is essential to maintaining your brand’s integrity across different languages.<\/p>\n

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Why does the translation style make a difference?<\/span><\/h2>\n

Surely the\u00a0writing style<\/strong>\u00a0of your company’s content manages to\u00a0transmit all its corporate value<\/strong>\u00a0and the words draw the image you want to convey. But what happens on a day-to-day basis when you have to translate various types of professional content into one or more languages?<\/p>\n

The\u00a0translation style\u00a0<\/strong>preserves and adapts the spirit of the\u00a0corporate communication<\/a><\/span>\u00a0to the target language(s).\u00a0And this can only be achieved with a professional translation.<\/p>\n

Machine translators translate the words in text boxes without considering the message as a whole. Ideally, you should have at your disposal a\u00a0professional translation agency<\/strong>\u00a0with the necessary skills to translate in the right style, taking into account linguistic turns, ambiguous meanings and, in many cases, company-specific terminology.<\/p>\n

A professional translator pays\u00a0attention to the context<\/strong>\u00a0to correctly interpret the message of the content and convey its intention.<\/p>\n

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Translation style defines your international presence<\/h3>\n

Translation style demands creativity and rigorousness equally to achieve linguistic coherence in all the content of the same company, even if they have very different purposes.<\/p>\n

A business may need to\u00a0translate content<\/strong><\/a><\/span>\u00a0as diverse as contracts, legal texts, manuals, advertising texts, marketing campaigns, balance sheets or internal guides, among others. And, although each one of them has its particularities depending on the objective, all of them must keep the same consistent line with the corporate language and style.<\/p>\n

The\u00a0talent<\/strong>\u00a0and\u00a0experience<\/strong>\u00a0of a\u00a0professional translator<\/a><\/strong><\/span>\u00a0prepares him\/her to adapt to the characteristics of each text without forgetting the following factors:<\/p>\n

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